Fig 1. The logic mannequin of the impression of colour-coded labels and warning labels on customers’ behaviour based mostly on the well being communication principle.
Consideration to labels is a prerequisite for understanding of labels and forming notion in the direction of labels (amber field), however the mechanisms connecting adjustments in label understanding and notion with behavioural adjustments differ throughout FOPL varieties. Warning labels (e.g., NW and HW) elicit detrimental notion of meals merchandise (e.g., notion of extreme threat, detrimental emotion) in motivating adjustments in meals alternative, whereas interpretive colour-coded labels (e.g., TLS and NS) enhance the notion of healthfulness for more healthy meals choices (crimson field). Demographic traits, data of labels, vitamin and well being, meals classes, and experiment settings additionally modify the consequences of FOPLs all through the mechanism (blue field). FOPL, front-of-package vitamin labelling; HW, well being warning; NS, Nutri-Rating; NW, nutrient warning; TLS, site visitors gentle labelling system.
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