What’s the difficulty? In line with the complaint, Coppertone markets its “Sport Mineral” and “Sport Mineral FACE” strains with practically similar packaging and labeling. The packaging for the FACE line, nonetheless, contains the extra specific claims that the product “Gained’t Run into Eyes” and is “Oil Free” – traits Ms. Akes claims “lead cheap customers to imagine that the Sport Mineral FACE lotion is particularly designed for the face.”
In line with Akes, this cheap perception is additional supported by the pricing construction. The FACE product bottle is offered at a quantity half the scale of the standard-issue product however for twice the value. Prospects, subsequently, assume that the FACE line is specifically formulated for facial use.
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