Jon Prosser
Cost: Apple Watch 7’s price will probably be similar to the Series 6
Apple’s previous three Watch models launched with a $399 price tag, going up for the larger size and for cellular connectivity. (The Apple Watch SE deviated from the $399 price tradition, launching at $279. But the SE model is Apple’s “affordable” smartwatch, meaning it sacrificed some bells and whistles for cost savings.)
While we haven’t heard any credible rumors about the cost of the Apple Watch 7, we would expect Apple to stick with its usual structure and launch its next-gen model at around the same $399 price. Of course, it’s always possible that Apple raises the price in 2021, but because we don’t see any major hardware upgrades or new features on the horizon that would warrant a bump in price, this seems unlikely.
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