Athletes Unlimited Launches an Innovation Collective of Eight Startups

Meta Sees VR Health Revolution, Will Make Its Subsequent Headsets “Sweat-Proof”

By

Andrew Cohen


When Meta — then referred to as Fb — purchased Oculus for $2 billion in 2014, the digital actuality headset was anticipated to grow to be a house for next-generation gaming. What the social community didn’t anticipate has been the embrace of fitness-themed apps to exercise in digital actuality. 

“I now have a very totally different mindset about the place I feel gaming on VR goes. The place it’s going, for my part, is it’s going to revolutionize health,” Rob Shaw, Meta’s director of North American sports activities partnerships, mentioned Wednesday at SportTechie’s State Of The Trade convention. He spoke on the “Partaking Followers within the Metaverse” panel alongside Sweet Digital CMO Andre Llewellyn and Atlanta Braves VP of selling and innovation Greg Mize.

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