Beef marketing closely linked to herd health, nutrition

So what’s a beef advertising and marketing specialist doing working with a livestock vitamin firm?

For the Alberta-based, Prairie-wide Extra Than Simply Feed, advertising and marketing cattle is all a part of the manufacturing cycle. That’s why they’ve lately introduced Brian Perillat, former longtime supervisor with Canfax, on board to work with firm consultants in addition to immediately with beef producer shoppers to guarantee that livestock vitamin and herd well being are in sync with advertising and marketing targets.

It’s all a part of the holistic service method that Extra Than Simply Feed has developed over time, says Jeff Nielsen, one of many firm founders and president of Extra Than Simply Feed.

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