Breakfast cereal nutrition labels ‘cannot be totally relied on’, FSAI says

Breakfast cereal vitamin labels “can’t be completely relied upon” to point true meals composition and needs to be “fact-checked” recurrently, in response to the findings of a brand new report by the Food Safety Authority of Ireland (FSAI).

The report was carried out to guage using vitamin labels on breakfast cereals to see whether or not they are often relied upon to watch “meals reformulation” of meals bought on the Irish market.

Meals reformulation is when producers cut back elements reminiscent of fats, saturated fats, sugar and salt in processed and packaged meals so as to enhance its nutrient high quality and well being profile.

The method is seen as providing an economical alternative to fight weight problems, which impacts greater than half of the inhabitants in Ireland.

The report, which analysed the contents of about 200 cereals, concluded that their labels “might not mirror” this course of and that these on the Irish market “have to be fact-checked recurrently”.

The FSAI examined the cross part of breakfast cereals to “decide the accuracy of the vitamin labels” according to European Commission (EC) guideline vitamin labelling tolerances, ie acceptable ranges of deviation from acknowledged ranges.

The research discovered that analysed content material of fats, saturated fats, sugar or salt “was decrease than was acknowledged on the label in 68.3 per cent of the analysed breakfast cereals that had been discovered to be outdoors of EC guideline vitamin labelling tolerances.

“Whereas it is a potential non-conformance with the labelling tolerance steerage, it’s one which favours the buyer when it comes to a more healthy nutrient profile for breakfast cereals in the marketplace.”

The research discovered declared vitamin labels had been “largely in line” with EC guideline vitamin labelling tolerances for saturated fats, sugar and salt content material of breakfast cereals.

Nevertheless, 14.1 per cent of breakfast cereals had been outdoors EC guideline vitamin labelling tolerances for complete fats.

Whereas the research noticed “no systematic bias” for putting breakfast cereals in the marketplace with increased nutrient content material than that proven on the label, it prompt that “declared vitamin labels might not mirror meals reformulation efforts”.


Based mostly on the findings of the research, the FSAI really helpful that the contents of the report be taken into consideration by a working group on weight problems that’s tasked with growing a reformulation monitoring programme.

“There are quite a few elements which affect variations in declared and analysed nutrient content material of breakfast cereals, and this requires additional investigation with the meals trade because it may have an effect on reformulation monitoring,” it mentioned.

“Based mostly on the findings of this research and a earlier research which utilized the identical methodology to yogurts, reformulation monitoring programmes utilizing declared vitamin labels have to be fact-checked at common intervals utilizing vitamin label verification.”


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