Building Your Own Brand Platform

Apart from the slender product focus, in some ways this strategy to customers is most just like that of name aggregation platforms. It may be a helpful strategy for manufacturers that desire a excessive degree of management over interactions. For instance, Philips extends lots of its personal-care merchandise with sensible functionalities. With its Sonicare electrical toothbrushes, for example, customers can monitor their dental care and order substitute heads. As a result of customers are prone to need their well being info to stay personal, a managed and tightly ruled strategy to the platform is smart.

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