Building Your Own Brand Platform

On Lego’s Concepts platform, customers can add their very own builds and touch upon and charge the unique creations of different contributors. Lego encourages this crowdsending by operating contests, awarding prizes, and even manufacturing widespread builds and paying royalties to their creators. Manufacturers with platforms on this class can derive appreciable advantages from the robust communities that end result. Interactions amongst contributors can stimulate gross sales, and R&D managers can establish alternatives for product extensions by analyzing shopper exercise and different web site information. Lego’s platform has offered the corporate with new and well-tested product concepts.

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