Let’s take a look at a number of examples.
Model Flagship Platforms
Regardless of their widespread success, platforms like Google Purchasing and Amazon usually lack the status and the abilities to credibly tailor buyer experiences in any single class. This provides branded product producers a possibility to distinguish.
Take the case of Nike, which has created a model flagship platform that includes its Nike Run Membership and Nike Coaching Membership apps. The platform goes past promoting personalized sports activities attire to supply social occasions, challenges, and leaderboards offered by the neighborhood; professional steerage, motivational music playlists, and private coaching offered by third events; and inspirational content material and unique merchandise offered by Nike.
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