Leveraging Platform Communities
Model flagship platforms don’t simply present a direct gross sales channel—they create an ecosystem across the model. These platforms present their combine of specialised merchandise, providers, and content material by involving different contributors—common customers, professionals, and third-party companies—within the worth creation course of, each as receivers and suppliers of worth.
Crowdsourcing.
As we outline it, crowdsourcing implies that contributors draw worth from different platform contributors. That may very well be by buying new services or products from third-party distributors or used merchandise from different customers, if the positioning helps that. Members additionally crowdsource after they go to boards for recommendation from different customers about what merchandise to purchase or preserve them, or after they faucet the experience of third events on the positioning.
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