Contentsquare Partners With Nutrition Brand Huel To Support Company’s Digital Innovation Strategy

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Contentsquare, the one full expertise analytics platform, is partnering with main dietary meals firm Huel to assist drive the model’s development by digital experience innovation.

“We’re not simply specializing in conversion charges, however on how we will encourage extra clients to strive extra of the product vary, rising Common Order Worth, and what we will do in our subscription areas to enhance retention and scale back churn,” mentioned Ollie Scheers, CTO at Huel.

For the digital group at Huel, the main focus is on constantly bettering the expertise for patrons throughout the corporate’s completely different merchandise, markets and channels, whereas sustaining the excessive degree of comfort and repair its clients have come to anticipate. The corporate has already bought 150 million meals in over 100 nations, and is on a mission to make nutritionally full, handy, reasonably priced meals, with minimal influence on animals and the surroundings.

Switching from conventional analytics instruments to Contentsquare has enabled Huel to unlock deeper buyer insights and a classy understanding of person journeys that’s important to rising buyer engagement.

“We knew what was taking place on our web site, we had additionally applied a brand new experimentation software, however there was a spot between the 2. Contentsquare brings us the why. It fills in that hole so we’ve got perception into explaining why our clients behave the best way they do, or why an experiment wins or fails,” mentioned Scheers. “For us, on the scale and the dimensions we’re proper now, Contentsquare simply made sense. When a buyer involves Huel or considers Huel, we would like to have the ability to actually perceive how we will enhance that have, and persuade them to develop into a Hueligan.”

“We couldn’t be extra proud to be working with an organization like Huel, who will not be solely reworking an business however are main the best way in digital excellence,” mentioned Niki Corridor, CMO at Contentsquare. “Supporting the digital innovation agenda of the world’s most fun manufacturers is one thing we like to do at Contentsquare, and we’re excited to drive much more outcomes for Huel.”


Notes to Editors

About Contentsquare

Contentsquare empowers manufacturers to construct higher digital experiences. Its analytics platform tracks and visualizes billions of digital behaviors, delivering clever suggestions that everybody can use to develop income, improve loyalty and gas innovation. Based in Paris in 2012, Contentsquare has since opened places of work in London, Barcelona, New York, San Francisco, Munich, Singapore, Tel Aviv and Tokyo. At present, it helps lots of of enterprises in 26 nations ship higher digital experiences for his or her clients. Go to to search out out extra.


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