ORANGETHEORY FITNESS has appointed DJ STEVE AOKI as its first ever CMO– Chief Music Officer, a newly created position which allows the corporate to harness the ability of music to excite and encourage its members alongside their health journeys with the steerage of a acknowledged leisure icon.
In DECEMBER 2021, Orangetheory carried out a survey of greater than 35,000 members to know the position music performed of their health routine. The survey revealed 91% of members felt music is necessary to their exercise whereas 94% reported music motivates them to push themselves additional.
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