Award-winning Malnutrition Labels Marketing campaign Lands in London LONDON – 3 October 2022 – Designed to spark dialog and motion, Malnutrition Labels: Dietary Ink, launched immediately by the Dole Sunshine Firm (DSC). The marketing campaign calls consideration to the low dietary worth in a few of Britain’s favorite snacks and on-the-go meals choices. They did so by printing adverts utilizing ink made virtually fully of fruit.
A launch movie captures the marketing campaign’s modern strategy to communication and client training. It showcases posters throughout the town printed with ink containing extra dietary worth than most of the snacks consumed every day around the globe. This consists of quick meals, sweets and extra.