Amazon hasn’t had a lot to rejoice on the Emmy Awards not too long ago. The corporate’s Prime Video platform was shut out of the most important classes in 2020 and 2021, and the e-commerce large scored just one significant recognition (finest competitors collection, for Lizzo’s Watch Out for the Large Grrrls) throughout Monday’s ceremony.
However whereas critics aren’t enamored with Amazon, there’s a powerful case to be made that the streamer has lastly discovered its footing.
After struggling for the higher a part of a decade to slot in with the theater crowd, Amazon is embracing its future as a swaggering jock. The corporate has landed on a tried-and-true tv components, offering content material that appeals extra to the American lots—motion exhibits, tense thrillers, reside sports activities—than elite audiences.
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