Lo Bosworth may not be the primary one that springs to thoughts on the subject of educating the general public on vaginal care, however that’s precisely what the 35-year-old is ready on doing together with her newest Love Wellness relaunch—an entire rethinking-slash-rebranding of the model’s hero merchandise, the pH Balancing Cleanser, a class Bosworth is fast to tag as “crammed with misinformation.”
What’s the concept behind the marketing campaign?
At the moment, there are nonetheless many dangerous private care merchandise offered in drugstores crammed with each pure and artificial perfume, all pointing to the concept the pure scent of a vagina is “soiled” and must be lined up. For those who don’t scent like a flower, then one thing have to be flawed with it, proper? Fallacious! With our newest campaign titled “Scent by You,” in partnership with Main Habits, we wish to set the document straight. You might be NOT purported to scent like cupcakes, flowers, or an ocean breeze. You might be purported to scent like YOU and we would like individuals to reevaluate their assumptions about what “normal-smelling” is.