In 1971 J.I. Rodale, 72, was at a spot he in all probability couldn’t have imagined when he got here to the Lehigh Valley within the Nineteen Thirties. From a small, deserted farm in rural Emmaus he had seen his concepts develop right into a publishing enterprise whose advocacy of natural farming, as soon as derided as quackery, had unfold around the globe. On June sixth a narrative about Rodale and his quest for natural farming had appeared in “The New York Instances Journal” with a photograph displaying him strolling by means of a Pennsylvania farm area, though he did little precise farming himself. Now right here he was on the afternoon of June eighth being taped for The Dick Cavett present. It was thought-about a minimize above most late night time fare. It was not some late-night laugh-fest like Johnny Carson’s Tonight present, no carrying of outsized, humorous turbans or air-kissing and “cuchi-cuchi” with Charo. This was a severe platform the place Rodale might share his views concerning the risks of sugar and the evils of pesticides and vaccines to an viewers who had by no means heard of his publications, “Natural Gardening” or “Prevention.”
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