By means of analysis, I realized that milk is filled with the important electrolytes wanted for optimum hydration and that research have proven milk is way extra hydrating than conventional sports activities drinks and water. With that data, I got down to create an all pure sports activities drink from milk that would supply really efficient hydration.
It was not an endeavor I undertook alone. My companion, Andy Friedman, Founder & former CEO of SkinnyPop Popcorn, supplied vital recommendation and counsel. The legal professional in me acknowledged that we would want an professional within the space of sports activities hydration to information us. Dr. Bob Murray, PhD, FACSM, the co-founder and former director of the Gatorade Sports activities Science Institute, joined our group to supervise the formulation and guarantee our claims are based mostly in science.
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