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Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

Drive to any Hy-Vee retailer round Des Moines, Iowa, today, and one of many first belongings you discover are the QR codes.

They’re emblazoned on cart corrals and exterior signage. Stroll inside, they usually name out from shelf tags and dangle down from banners. Lots of the codes seem within the form of a scannable “H” and hyperlink to Hy-Vee’s digital round. There are different codes consumers can snap to study extra about Hy-Vee’s membership program, order a meal on-line or purchase footwear from accomplice retailer DSW. 

Hy-Vee isn’t the one retailer to include QR codes, which have skilled a renaissance in the course of the pandemic as consumers search contactless methods to attach and pay. However the grocer’s fervent embrace of the scannable know-how factors to its drive to be on the slicing fringe of business innovation, to wade deeper into digital service and to supply new instruments for its consumers.

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