Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

 

A stage for brand new departments

Hy-Vee’s Grimes retailer options quite a few legacy departments, together with its Chophouse Meats part and HealthMarket specialty cease. It’s attempting on just a few new sections for measurement, too. There’s a newly rebranded Bellissima magnificence division that sits subsequent to the W Nail Bar. In the course of the shop sits a sweet part, full with a large gumball machine.

Jeff Wells/Grocery Dive

 

Probably the most eye-catching perimeter division within the retailer is perhaps Cake This, a vacation spot dessert spot that mixes customized ordering with grab-and-go alternatives, together with many small muffins which have been successful in Hy-Vee’s Twin Cities shops, a spokesperson mentioned. Cake This will even host every day cake adorning demonstrations from a stage located subsequent to the principle show case. Decorators will work together with consumers, and staff will name out buyer orders, making a festive setting, mentioned a spokesperson.

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