Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

Neil Saunders, managing director with GlobalData Retail, mentioned Hy-Vee’s push past grocery “makes a whole lot of sense” as a result of this stuff usually have enticing margins and may drive visitors. Nonetheless, the additions might be misguided in the event that they don’t join with the corporate’s core consumers, he mentioned. And so they can overcomplicate a buying journey if Hy-Vee isn’t cautious, he mentioned.