Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

Jeff Wells/Grocery Dive

 

Situated within the nook of the shop, proper subsequent to the meals court docket, sits a Wahlburgers restaurant with sit-down service, a full bar and a particular order pickup entryway the place DoorDash drivers can choose up supply orders. There is a digital kiosk for putting orders. After which there’s the massive choice of grab-and-go choices located on the entrance of the shop, providing the whole lot from essential dishes to sides.

Jeff Wells/Grocery Dive

 

Quick & Contemporary and rising

Situated simply south of the Grimes retailer is Hy-Vee’s newest Quick & Contemporary comfort retailer. The idea launched across the similar time because the standalone HealthMarket, however in distinction to that format, Quick & Contemporary has taken off with prospects, and now Hy-Vee is effectively into the method of rebranding all of its c-stores beneath the brand new identify and positioning.

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