Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

Jeff Wells/Grocery Dive

 

The corporate’s latest location, a testing floor for its newest improvements, has fairly just a few QR codes. And these codes are hooked up to an array of departments and companies the corporate is attempting out for the primary time. The shop, which opened Tuesday within the northwest suburb of Grimes, has Hy-Vee’s inaugural meals corridor and sweet emporium. There’s a brand new cake part that hosts stay adorning demonstrations. The shop additionally options branded showrooms, together with a brand new one with Johnson Health & Wellness tools, together with a DSW store-in-store, W Nail Bar, Pair Eyeware kiosk and Joe Contemporary vogue part, that call to mind comparable partnership methods employed by retailers like Finest Purchase and Goal.

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