Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

A stressed thoughts and a scholar of retail, Edeker mentioned Hy-Vee, if something, isn’t doing sufficient.

“If there’s something I want we may do, it’s simply to stoke that fireplace extra, to have our individuals pondering extra and attempting extra and taking dangers, as a result of they’ll give you wonderful stuff,” he mentioned. “So, you will proceed to see us strive new issues.”

Hy-Vee is beneath rising aggressive strain from low cost gamers like Aldi, Walmart and the greenback shops. Which means the corporate has to do much more than simply tinker. It must undertaking worth as effectively, which has been a weak level for the corporate prior to now, Edeker mentioned. 

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