Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

To that finish, Hy-Vee is stepping up personal label growth in classes like gluten-free meals, Edeker mentioned. It’s additionally ramping up its low-price messaging with sale tags and signage with phrases like “Low Worth Lockdown” all through shops. These QR codes, which within the Grimes retailer dangle down in giant silver “H”s and also will characteristic on the again of staff’ shirts, are additionally a key a part of Hy-Vee’s low-price technique as a result of the digital circulars they hyperlink to advertise an array of “sizzling” offers. 

Edeker pointed to Wegmans for instance of a fresh-focused, full-service grocer that is been in a position to successfully convey a price message to consumers. He mentioned Hy-Vee is heading down the identical path.

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