Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

“I feel we have tended to downplay [value] just a little bit extra, and it is not been our focus for the final a number of years,” he mentioned. “However we have actually made it an emphasis that we have got nice offers, and we have to speak about it extra.” 

Hy-Vee’s deal with new choices, digital innovation and low-price advertising and marketing all come collectively at its Grimes retailer. Right here’s a better have a look at that location.

Jeff Wells/Grocery Dive

 

Extra digital touchpoints

All through its DSW and Johnson Health showrooms, Hy-Vee has posted QR codes that hyperlink consumers to ship-to-home companies for each retailers. At its meals corridor, situated on the different finish of the shop, consumers can scan a code to position their order by Hy-Vee Mealtime.

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