Inside Hy-Vee’s ‘reimagined’ physical-meets-digital store

The Grimes retailer can be the primary Hy-Vee grocery retailer to characteristic digital worth tags, which might be up to date rapidly and assist centralize retailer pricing operations, a spokesperson mentioned. Hy-Vee started testing the tags at its Greenback Contemporary shops, and now all 12 of these areas characteristic them.

The digital screens, in the meantime, undertaking merchandising messages and promote firm initiatives, like its charitable partnerships and HSTV streaming community, which presents instructional content material like cooking reveals and health courses for consumers.