Jambar Founder Supports Jazz Musicians, Bicycling Advocacy

Health maven, drumming aficionado, wildly profitable entrepreneur, dedicated philanthropist, mom of six — one may marvel if there’s something Jennifer Maxwell cannot do.

“I do not have a look at limits. I have a look at potentialities,” the North Bay resident mentioned just lately in describing herself.

Maxwell, 56, launched her second enterprise in September, 35 years after she and her late husband, world-class marathoner Brian Maxwell, made a reputation for themselves with the introduction of the PowerBar.

Concentrating on aggressive runners and cyclists at first, the high-protein, low-fat snack turned so common that Nestle USA paid an estimated $375 million for the employee-owned firm when the Maxwells offered it in 2000.

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