Lululemon subscription plan offers fitness where, when and how its customers want it

Lululemon sees its fitness programming and studio partnerships as a option to strengthen the community-building efforts which have been on the middle of its success from the start. This can, in flip, advance the chain’s gross sales efforts, with Studio subscribers gaining early entry to lululemon occasions and 10 % reductions on merchandise as much as $5,000 yearly.

New members of lululemon Studio might want to purchase a Mirror, and the retailer is providing a particular worth of $795 and free supply on the system. Present Mirror subscribers are robotically added to this system at no further value.

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