Media can become game changer in cause of nutrition

Panel members from UNICEF, Syed Saeed Qadir and Dr. Saba Shuja termed breastfeeding as the one most cost-effective solution to shield maternal and younger little one well being, promote wholesome progress, and greatest growth within the early years of life. Scaling up optimum breastfeeding may stop greater than 823,000 little one and 20,000 maternal deaths annually globally. Infants who usually are not breastfed are 15 occasions extra prone to die from pneumonia and 11 occasions extra prone to die of diarrhea than those that are breastfed.

In Pakistan, solely 4 out of ten infants begin breastfeeding throughout the first hour of life, and about half of infants are completely breastfed for the primary six months of life. Bottle-feeding with method and different combined feeding is on the rise which places a child at severe threat.

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