Midlife well being and wellness shoppers, these aged 35-54, could watch traits and in addition be involved about getting old, however meals corporations can’t market to those shoppers the identical manner they might to Millennials or to older adults. These are the findings of a brand new report from Murphy Analysis (Santa Monica, CA) primarily based on an ongoing survey the corporate carried out on 1000 U.S. respondents per 30 days, with information from the present report protecting the time interval of July 2018 to December 2021.
The report, titled “State of Our Health: Health & Wellness at Midlife,” discovered that midlife shoppers current ripe alternative for manufacturers as a result of this demographic spends extra on meals and health in comparison with each older and youthful generations. Nonetheless, midlife shoppers are additionally seeing their well being and wellness wants transition and thus require particular consideration by entrepreneurs.
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