Mux and SweatWorks Partner to Accelerate New Fitness Industry Product Experiences Based on Video Format

Leaders in video infrastructure and digital health signal joint buyer CITYROW as $91 billion business pushes UX boundaries with on-demand, stay video and real-time video

SAN FRANCISCO, Dec. 6, 2022 /PRNewswire/ — Mux, the main video infrastructure platform, and SweatWorks, the main expertise firm within the health business, as we speak introduced a worldwide partnership to speed up the supply of latest video-driven health product experiences. With the partnership launch, the businesses additionally introduced they’ve signed hybrid expertise CITYROW as a brand new joint buyer.

The $91 billion fitness industry is in a state of speedy product innovation cycles, as instructors, fitness center house owners, tools suppliers and linked well being machine producers create “hybrid” product experiences that span the fitness center to residence exercise environments, health gadgets, good televisions and extra. Each health firm has develop into a video content material firm, as shoppers count on high teacher expertise and Hollywood-level video leisure of their exercise experiences, delivered flawlessly throughout all their gadgets, and more and more in real-time.


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