NASCAR Signs LiveLike Extension to Boost Gamification Within App

Meta Sees VR Health Revolution, Will Make Its Subsequent Headsets “Sweat-Proof”

By

Andrew Cohen


When Meta — then often known as Fb — purchased Oculus for $2 billion in 2014, the digital actuality headset was anticipated to turn into a house for next-generation gaming. What the social community didn’t anticipate has been the embrace of fitness-themed apps to exercise in digital actuality. 

“I now have a very totally different mindset about the place I believe gaming on VR goes. The place it’s going, for my part, is it’s going to revolutionize health,” Rob Shaw, Meta’s director of North American sports activities partnerships, mentioned Wednesday at SportTechie’s State Of The Business convention. He spoke on the “Participating Followers within the Metaverse” panel alongside Sweet Digital CMO Andre Llewellyn and Atlanta Braves VP of promoting and innovation Greg Mize.

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