CHICAGO — NielsenIQ has named Tracy Massey as chief working officer on June 9. Massey will report back to the corporate’s chief govt officer and might be answerable for income, product growth, and enterprise methods and advertising and marketing at NielsenIQ.
“I’m excited to affix NielsenIQ and stay up for utilizing my expertise within the fast-moving client items (FMCG) business to assist construct a profitable future for the corporate,” Massey stated.
Previous to NielsenIQ, Massey served as international president and chief govt officer of Mars Pet Vitamin, the place she helped revamp the corporate’s portfolio and expanded its product choices. Massey additionally served as regional president of Mars Confectionary Americas, aiding within the integration of Mars Chocolate Americas with Wrigley Co. Americas.
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