Nutrition startups ride D2C wellness wave to success
Prior to now two years, phrases like comorbidity, immunity boosters, and dietary supplements have grow to be family phrases. The COVID-19 pandemic has modified life in lots of points, and our give attention to well being is one among them.
The startup area has taken discover of the change and D2C (direct-to-consumer) diet startups, catering to the wants of kids and adults alike, have gained traction.
“Diet is known in another way right this moment than it was yesterday. We’re a nation that has usually believed in pure diet, and supplemental diet has not been recognised as a lot. As an illustration, the US is a really supplement-enabled market. When diet comes within the format it’s in right this moment, persons are prepared as a result of we’re speaking about pure diet going out of our diets. Due to this, the market is marked for a growth,” Harish Bijoor, Model Technique Specialist, Harish Bijoor Consultants tells YourStory.
