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Optimum Nutrition® Launches New Global Creative Work Extending its PROVEN Communications Platform

The marketing campaign illustrates the transformative energy of health by showcasing actual individuals engaged on their health targets, whereas additionally unlocking their potential and displaying how their dedication to health has positively affected their lives. The central marketing campaign thought ‘You are engaged on greater than your physique’ goals to make the connection between the holistic well being advantages of health and diet. The adverts at the moment are airing throughout digital channels globally.

“Optimum Vitamin is the world’s most awarded, most reviewed and most trusted sports activities diet model,” mentioned Colin Westcott-Pitt, Chief Model Officer for Glanbia Efficiency Vitamin. “After we train, we expect we’re engaged on our our bodies, however in reality we’re additionally engaged on the whole lot else in our lives.”

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