Optimum Nutrition® Launches New Global Creative Work Extending its PROVEN Communications Platform

PROVEN, Optimum Vitamin’s world artistic platform was launched in 2019 and has been seen by customers in over 50 nations. It goals to widen the Optimum Vitamin model’s footprint with a brand new viewers of lively customers, whereas strengthening relationships with current sports activities diet customers.

The new marketing campaign was developed in partnership with artistic consultancy Cahill&Companions.

“I’ve all the time believed that health has this big knock-on impact on the whole lot you do. It goes properly past the gymnasium, the court docket or the monitor,” mentioned Patrick Cahill of Cahill&Companions. “We had a really singular objective with this work, to encourage individuals to get off the couch and really feel the advantages of a fitter life. As one of many world’s main sports activities diet manufacturers, the time felt proper for Optimum Vitamin to take its place as a worldwide champion of health.”

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