Pro athletes launch DNA-focused gut-friendly sports nutrition startup

Luyckx instantly introduced Van Riet on board as 4Gold’s head of R&D and added a DNA testing package (utilizing saliva assortment) to the startup’s repertoire.

“DNA testing can present insights into harm prevention, psychological well being, efficiency and restoration, and offering this service to our clients permits us to offer recommendation on vitamin and dietary supplements as we will analyse facets comparable to carbohydrate and alcohol sensitivity, gluten and lactose intolerance, nutrient metabolism, choline manufacturing, and extra.

“To start with, it was solely different athletes that have been within the kits however now we now have a mix of professional athletes and on a regular basis customers who need extra insights into their dietary selections and their well being.”

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