Report underscores the power of protein fortification in unlocking price premiumisation
The Protein Mindset – compiled from an intensive survey performed earlier this 12 months – substantiated the buyer’s deeper concentrate on well being and wellness due to the pandemic, and underscored protein’s rising position on this.
Be it plant, dairy or animal protein, all customers agreed that proteins carry a ‘well being halo’ delivering a number of advantages past normal wellness, and country-specific findings confirmed that:
People and Europeans correlate protein with weight administration and constructing muscle;
It has a robust affiliation with digestive and intestine well being for Latin America customers;
These in Asia-Pacific imagine it’s important for higher immunity, wholesome ageing and a glowing pores and skin.
The report drills down additional into wants and desires:
