What might sound inconsequential at one level in an individual’s life is perhaps seen as extra vital at a later time, Madonna added.
Whether or not previous social media posts which can be seen as offensive or distasteful are significant in a marketing campaign will depend on their context and the values of particular person voters, Sundar, the co-director of Penn State’s Media Results Analysis Laboratory, stated.
“A few of it might be little home windows into their private life that might be related to their candidacy and health for workplace,” Sundar stated.
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