Initially choosing a crowdfunding route by way of Kickstarter final yr, the {hardware} startup has gone on to promote “a number of thousand” bands since getting the product to market in March this yr. They’ve additionally bagged backing from enterprise angels and have simply closed a second seed spherical with a world investor as they gear as much as develop their fledgling health enterprise.
Straffr’s sensible resistance band, which is available in both medium or robust energy grades, connects to the companion app utilizing Bluetooth and begins monitoring quickly as you begin stretching and flexing — offering suggestions in your coaching session, not simply on reps however on “high quality” of train, per CEO Stefan Weiss.
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