The corporate additionally introduced its new plan to ramp up advertiser funding with a brand new promise of “model security” and the launch of a number of new and interactive advert codecs, starting from clickable stickers to “Select Your Personal Journey”-type advertisements to “tremendous likes” and extra. The advertisements are supposed to encourage TikTok customers to faucet, swipe and use gestures to work together with the advertisements’ content material. There’s even an advert the place customers get to direct the storytelling, and a mini web page that lets manufacturers join customers with their message instantly within the TikTok app.
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