Anchors like Don Lemon, Pleasure Reid and Sean Hannity have lengthy checked out Nielsen scores as one of many main measures of their efficiency on air. Quickly, they might have one other.
Magna, the massive media-buying agency owned by Interpublic Group, has enlisted NewsGuard, an organization that examines the veracity of reports content material and the methods wherein it’s produced, to grade information programing on TV for the father or mother firm’s media shoppers, which embrace Johnson & Johnson, Grubhub and Merck, amongst others. NewsGuard, which enlists journalists to find out whether or not a information outlet is correct and clear in regards to the data it gives, will devise “vitamin labels” for greater than 20 networks and greater than 100 applications, says Allie Kalish, govt vp and managing director of strategic funding and accountability at Magna.
Comments
0 comments