The Craft initiative comes from a private place as properly. In 2020, considered one of Craft’s sponsored elite runners, Tommy Rivs, was recognized with a uncommon and aggressive type of Lymphoma, which required costly remedy. In response, professional runners and pals of Tommy arrange a fundraising marketing campaign to assist his battle below the hashtag #RunWithRivs. Craft created a particular Team Rivs Collection with all proceeds going in the direction of serving to Riv’s household cowl the price of remedy. Tommy is at the moment combating his manner again from the situation.
Craft has created a movie selling the initiative, which can run on social channels, in addition to extra property that shall be seen in print and out of doors advertisements. The “Common Well being Put on” marketing campaign was developed in partnership with Swedish advert company INGO Stockholm.
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