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When America’s First Family of Fitness Duped the Country with Its Bogus Weight-Loss Device

Undoubtedly, lots of the merchandise offered by Joe Weider, his brother Ben and his spouse Betty have been completely respected. However within the Nineteen Seventies, their mail-order ‘Physique Shaper’ landed them in appreciable sizzling water

Canadian muscle man Joe Weider — who spent the late Thirties and early Nineteen Forties shattering powerlifting information all throughout his residence nation, and who additionally positioned extremely in a number of bodybuilding competitions into the Nineteen Fifties — was additionally an entrepreneurial genius who could have leveraged his health successes higher than anybody earlier than or after him. Working example: Previous to the conclusion of the Nineteen Forties, Weider was already promoting dietary supplements, publishing magazines dedicated to bodily growth and, alongside his brother Ben, had based what would develop into probably the most influential governing physique within the historical past of bodybuilding: the Worldwide Federation of Bodybuilders, ultimately renamed because the Worldwide Federation of Bodybuilding & Health. 

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