In contrast to Weider’s earlier merchandise — particularly his dumbbells and barbells — it felt shady from the leap. Particularly, the unique commercials for the Physique Shaper consisted of a collection of dubious weight-loss claims from alleged customers, packaged with a imprecise description of the fashion of train concerned, however no precise pictures depicting the product getting used.
The advertisements have been so obfuscating that even individuals who have been nonetheless one way or the other satisfied to order the Physique Shaper have been clueless as to what they’d finally be receiving. Offended prospects who thought they have been ordering a traditional physique shaper or waist coach wrote to their native newspapers to voice their complaints and warn others. “Weider Worldwide in Woodland Hills, California despatched me some rope-and-pulley gadget referred to as a ‘Complete Physique Shaper,’” one buyer lamented to the Philadelphia Inquirer. “I despatched it again as a result of I ordered a 5-minute Waist Shaper. Now they gained’t return my $10.98. What is that this firm doing?”
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