Where are the women in sports nutrition research?

What’s in it for the meals trade?

Explaining why meals corporations ought to care, Prof Burke stated there’s a market there so there’s “{dollars} available” however she added that this doesn’t imply manufacturers needs to be “pinking and shrinking” their merchandise.

She added: “I put the problem on the market to the meals trade to inform them there’s a good alternative to make cash and what we actually want is sweet merchandise which goal feminine athletes…​

“Females usually tend to be suspicious abut the meals trade so what must be produced is one thing genuine that genuinely meets their particular wants.”​