Nearly all of at this time’s on-line social networks supply the customers the likelihood to actively contribute to the platform’s development by sharing totally different types of UGC, in accordance with their pursuits, competencies, and willingness. Trying from a special perspective, customers are additionally uncovered to the content material generated by others on the platform. Due to the built-in search engines like google and the usage of hashtags they will discover this content material, uncover customers with related pursuits, and in the end determine to change into followers. Given the restricted time, they will spend on social media platforms, intuitively customers search to optimize the listing of followees in order to obtain high-quality content material.
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