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Amazon Adds More to Halo—Introducing Halo View, Halo Fitness, and Halo Nutrition

SEATTLE–()–(NASDAQ: AMZN)— Amazon introduced expansions to Amazon Halo with three new additions to the Halo household: Halo View, a brand new well being tracker with an AMOLED coloration show for at-a-glance entry to Halo well being metrics; Halo Health, a brand new service with a whole lot of studio-quality exercise lessons; and Halo Diet, a brand new expertise to assist construct wholesome consuming habits. Halo View comes bundled with a full 12 months of Halo membership for simply $79.99, and can ship in time for the vacations. Be taught extra at www.amazon.com/Halo-View.

“Clients inform us Halo is having a significant affect on their lives, providing necessary insights and instruments they should meet their well being objectives,” stated Melissa Cha, vice chairman, Amazon Halo. “We’re excited so as to add much more to Halo, with new experiences to assist members work out and nourish their our bodies, plus Halo View—a brand new health tracker that provides a show, lowers the value, and comes bundled with a full 12 months of Halo membership included for simply $79.99. These new additions are a major step ahead in our mission to supply an excellent worth service that’s all the time getting higher, and allow clients to raised perceive their well being.”

Amazon Halo View—Construct a More healthy Way of life, Proper from Your Wrist

Halo View is purpose-built to attach clients to Halo well being metrics, serving to preserve them motivated and on-track all through the day. That includes a vibrant AMOLED coloration show with haptic suggestions, Halo View affords easy accessibility to exercise, sleep scores, blood oxygen ranges, dwell exercise monitoring, textual content and transfer notifications, and extra. Its glossy capsule consists of a number of sensors to offer extremely correct data to energy Halo well being insights, with an optical sensor to observe coronary heart fee and blood oxygen, a pores and skin temperature sensor, and an accelerometer. Halo View is light-weight, comfy, and swim-proof, with as much as seven days of battery life, and may totally cost in below 90 minutes. It is available in three trendy sport band colours—Energetic Black, Sage Inexperienced, and Lavender Dream—with extra accent band choices additionally accessible.

Halo Health—A whole bunch of New, Immersive Exercises

Halo Health affords clients a whole lot of unique, studio-quality exercises for all health ranges which can be led by in style Halo coaches, together with Michael Hildebrand, Elena Cheung, and Elizabeth Andrews, and trusted business specialists comparable to bodily therapist Dr. Jen Fraboni, founding father of the Mobility Technique, and Francheska Martinez, a specialist in body weight and mobility coaching. At launch, Halo members can select from cardio, power, yoga, outside, and mobility lessons, with new content material rolling out repeatedly. Integration with Halo View or Halo Band permits members to see actual time health metrics comparable to coronary heart fee and coronary heart fee depth zone as an on-display overlay, to allow them to practice smarter and optimize each exercise. Halo Health joins the in depth library of premium health content material already accessible from manufacturers together with rē•spin by Halle Berry, Orangetheory Health, and SWEAT, giving members much more exercise choices to suit their particular person objectives.

Halo Diet—Time-Saving Instruments to Eat More healthy

Food regimen is a vital a part of general well-being, and the brand new Halo Diet expertise is designed to help members in constructing wholesome consuming habits they’ll maintain. Halo Diet options customized, time-saving instruments to find scrumptious, nutrient-rich recipes or plan out per week of healthful consuming. Members can customise their expertise to account for particular allergic reactions and preferences, construct a tailor-made meal plan, or choose from one in all seven pre-curated menus: traditional, keto, Mediterranean, Nordic, paleo, vegan, and vegetarian. Members can even browse a library of greater than 500 recipes from companions together with WW, Lifesum, and Entire Meals Market, and simply add elements and groceries they want for his or her meal plan to their present Alexa Purchasing listing—streamlining all grocery wants into one place.

Amazon Halo—One Service, Many Advantages

Halo Health and Halo Diet are the most recent additions to Amazon’s Halo membership, which is offered to Halo View and Halo Band clients by way of the Halo app, and already consists of:

  • Uncover: An ever-expanding catalog of exercises, sleep sources, diet applications, mindfulness workout routines, and meditations created by Halo specialists, in addition to specialists from 8fit, Aaptiv, American Coronary heart Affiliation, Exhale On Demand, Headspace, Julian Treasure, Mayo Clinic, Openfit, P.volve, Russell Wilson, Loosen up Melodies, and extra. Over 150 applications are designed to drive helpful discoveries, like if a decrease temperature aids sleep, if yoga stretches contribute to a decrease coronary heart fee, or if a program of power coaching reduces physique fats share.
  • Physique: Medical analysis reveals that physique fats share is a greater measure of general well being than weight or physique mass index alone, however instruments that measure this may be costly or tough to entry. Utilizing laptop imaginative and prescient (CV) and machine studying (ML), Amazon Halo permits clients to measure their physique fats share from the consolation and privateness of their very own house. Physique is as correct as strategies a physician would use, practically twice as correct as at-home good scales, and has been clinically validated by Pennington Biomedical Analysis Heart and Massachusetts Normal Hospital. Learn more in regards to the Physique function.
  • Exercise: Knowledgeable by American Coronary heart Affiliation bodily exercise pointers and the most recent medical analysis, Amazon Halo awards factors weekly, primarily based on the depth and length of motion, not simply the variety of steps taken.
  • Motion Well being: Bettering bodily motion helps put together the physique to deal with the calls for of on a regular basis life. Utilizing only a smartphone digicam and the Halo app, Motion Well being makes use of CV and ML to evaluate mobility, stability, and posture, then recommends a customized program of corrective workout routines.
  • Sleep: The well being advantages of constantly good sleep are effectively documented. Amazon Halo makes use of movement, coronary heart fee, and temperature to measure time asleep and time awake; time spent within the varied phases of sleep, together with deep, mild, and REM; and pores and skin temperature whereas sleeping.
  • Tone: The globally accepted definition of well being consists of bodily, social, and emotional well-being. Tone makes use of ML to investigate power and positivity in a buyer’s voice to allow them to higher perceive how they might sound to others, which can assist enhance their communication and relationships. Learn more in regards to the Tone function.
  • Alexa for Halo: Clients can join their Alexa to Halo, giving them the flexibility to easily ask for updates on their well being and wellness data—together with exercise rating, sleep high quality, physique composition—from an Alexa-enabled system. Simply ask, “Alexa, how did I sleep final evening?” or “Alexa, what number of exercise factors do I’ve?”

Privateness by Design

Privateness is foundational, and a number of layers of privateness and safety are constructed into Halo {hardware} and the service to maintain knowledge secure and in clients’ management. Plus, all Halo well being knowledge is encrypted in transit and at relaxation within the cloud, and clients can obtain or delete their Halo well being knowledge at any time instantly from the Halo app. Halo View additionally affords clients the flexibility to PIN-protect entry to on-device Halo well being knowledge. Learn more about Amazon Halo privateness options.

Pricing and Availability

Halo View comes bundled with one 12 months of Halo membership for simply $79.99, and can begin transport in time for the vacations. You’ll be able to signal as much as be notified when Halo View is offered at www.amazon.com/Halo-View. Clients have extra selections than ever in selecting a band to suit their model: Sport bands can be found in 15 colours beginning at $14.99 every, along with cloth bands in eight colours, leather-based bands in tan and black, and metallic band choices, that are all $29.99 every.

Halo Health content material will begin rolling out to members within the Halo app later this 12 months, with dwell customized health metrics coming subsequent 12 months. Halo Diet will probably be accessible in January 2022. Each Halo Health and Halo Diet are included as a part of the Halo membership.

About Amazon

Amazon is guided by 4 ideas: Buyer obsession moderately than competitor focus, ardour for invention, dedication to operational excellence, and long-term considering. Amazon strives to be Earth’s Most Buyer-Centric Firm, Earth’s Greatest Employer, and Earth’s Most secure Place to Work. Buyer evaluations, 1-Click on procuring, customized suggestions, Prime, Achievement by Amazon, AWS, Kindle Direct Publishing, Kindle, Profession Selection, Fireplace tablets, Fireplace TV, Amazon Echo, Alexa, Simply Stroll Out expertise, Amazon Studios, and The Local weather Pledge are a number of the issues pioneered by Amazon. For extra data, go to amazon.com/about and comply with @AmazonNews.

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