Gnarly Nutrition joins as a partner

Understanding that the early teen years are pivotal for growth, Lael focused the center college age group for GRIT individuals. She wished that she had a possibility like this one when she was youthful, and thus was motivated to be a mentor to aspiring younger cyclists to empower them to realize their targets. GRIT seeks to be a confidence constructing alternative for younger ladies; it provides them the chance to tackle a big, impartial problem and show to themselves that they’re extremely succesful.

Liz Esche, Gnarly’s Director of Advertising, says “Gnarly is past excited to work with and help Lael Wilcox and the GRIT program. Lael is an exceptional rider, who helps redefine gravel biking for girls. Now we have seen firsthand that one of the simplest ways to encourage underrepresented teams to take part in a sport is by offering inexpensive alternative and robust function fashions for youth to look as much as. We imagine that Lael’s efforts to develop GRIT can be one of many many applications to assist shift the tide to get extra younger girls on bikes.”

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