MJNHK began with a survey of over 1,100 dad and mom, which uncovered the challenges stopping dad and mom from recycling. The corporate leveraged these insights to design a extremely accessible and trusted recycling program that precisely answered native dad and mom’ issues about recycling system cans.
MJNHK additionally initiated a partnership with e-commerce chief HKTVmall and the World Inexperienced Organisation to arrange assortment factors throughout all 18 Hong Kong districts, making recycling system cans extra handy than ever earlier than. A client-focused reward scheme inspired dad and mom to recycle used system cans after they decideed up new orders on the shops.
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